Widely respected as an innovator in unlocking high performance in teams and individuals, Dr. Wendy Borlabi possesses expert-level understanding of the mental aspects of peak performance and works alongside the world’s top athletes to help them reframe their mindsets to reach their full potential. She is the director of performance and mental health for the Chicago Bulls where her mindset-centered philosophy to mastering your field is embedded in the team’s success and prevalent at all levels of the organization and its culture. A leading sports psychologists and performance coach, Dr. Borlabi is also an independent consultant with the NBA and is the founder of performance psychology firm Borlabi Consulting, through which she advises organizations in any industry on teamwork, elevating mental toughness, and inspiring unwavering confidence in their teams. Previously, she served as senior sports psychologist for the United States Olympic Committee (USOC), preparing the country’s top athletes for dominant performances at two Winter Olympics and one Summer Olympics.

---What is it that pushes us to perform at our best? Which people on our teams thrive in high-stress/high-stakes environments and which are always cool, and calm under pressure? Why does this matter and how can you use it to drive peak performance? After 3 years of interviewing more than 200 people including professional athletes, military officers, poker players, and psychologists, Rafi Kohan offer insights into the psychology of gamesmanship and how mental stress can be used to drive performance and behavior. This work, which culminated into the lively and hilarious read Trash Talk, The Only Book About Destroying Your Rivals That Isn’t Total Garbage, offers anecdotes from some of the world’s top competitors and the mind games that push them to outperform their opponents.

Stephanie is Owner & CEO of Asutra, where we're passionate about helping people take care of themselves on purpose so they can get the most out of life – what we call active self-care. Asutra offers magnesium-powered remedies for pain relief, sleep and mood, so you can care for yourself well. At Asutra, we’re proud to provide good jobs with career pathways at a living wage with benefits. Asutra is women-owned and women-led; 60% of our team are people of color; and 100% of our staff would recommend Asutra as a great place to work. Stephanie is an enthusiastic board member of Hope Chicago, which sends students and their parents to college debt-free; Very Asian Foundation, which amplifies AANHPI stories; and Naturally Chicago, which creates an ecosystem for natural products companies to thrive. Stephanie was honored to be named to Inc.’s Female Founders 200 list in 2023 and Beacon Award Entrepreneur of the Year in 2021. In her spare time, she’s an avid urban gardener who grows everything from tomatoes to lilacs.

Tripp Crosby is a comedic host, inspirational speaker, and filmmaker who is at this very moment writing about himself in the third person. It’s very, very possible that you’ve seen his most popular comedy sketch called “A Conference Call in Real Life”. This video is one of, if not the most popular workplace related comedy sketches of all time and possibly the only YouTube video to ever go viral twice: Once when Tripp first created it in 2013 and again in 2020 when the painful experience of participating in conference calls became an even more relatable topic.

Rayid Ghani is a Distinguished Career Professor in the Machine Learning Department and the Heinz College of Information Systems and Public Policy at Carnegie Mellon University. Rayid is a reformed computer scientist and wanna-be social scientist, but mostly just wants to increase the use of large-scale AI/Machine Learning/Data Science in solving large public policy and social challenges in a fair and equitable manner. Among other areas, Rayid works with governments and non-profits in policy areas such as health, criminal justice, education, public safety, economic development, and urban infrastructure. Rayid is also passionate about teaching practical data science and started the Data Science for Social Good Fellowship that trains computer scientists, statisticians, and social scientists from around the world to work on data science problems with social impact.

Female Factor springs from the extensive research of CEO Bridget Brennan, a pioneer in marketing and selling to women. She is the author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, 2009), and one of the world’s most popular speakers on this subject. Her book was called “essential reading” by The Wall Street Journal, “required reading for anyone burdened with a Y chromosome” by Fortune Small Business, and named a "Top 10 Marketing Book of 2009" by MediaTrust. A recipient of numerous industry awards, Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications.