Paco Underhill is one of the era’s leading shopping anthropologists and the founding president of Envirosell, a behavioral research and consultancy firm focused on commercial environments. A pioneer and expert in global consumer behavior and trends, Underhill has spent decades researching shopping patterns. His first book, Why We Buy: The Science of Shopping, was an internationally-recognized best-seller and has been published in 28 languages. The success of his three best-selling books and his retail insight makes him a highly sought-after resource, and his columns and editorials have appeared in The New York Times, Money Magazine, and The Wall Street Journal, among others. A highly-regarded speaker, Paco has delivered keynote speeches at conferences, universities, and corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, his insightful and entertaining presentations have been lauded worldwide.

Kevin Coupe is the co-author, with Michael Sansolo, of The Big Picture: Essential Business Lessons From The Movies. The film uses movies ranging from The Godfather to Young Frankenstein to illustrate tenets of leadership, the importance of marketing and branding, and how to survive in the workplace.

Dr. Lior Zoref is a researcher, advisor, TED speaker, and author of the best-selling book, Mindsharing – the art of crowd sourcing everything about the power of collective intelligence. His book was translated to many languages and was listed by Inc. magazine as one of the best books for entrepreneurs along with books by Richard Branson, Elon Musk, and Tony Hsieh. Dr. Zoref has been invited to speak at some of the world’s most innovative organizations, including Google, MIT Media Lab, Columbia University, The White House, Nike, Microsoft, and LinkedIn.

Barry Nalebuff is the co-founder of Honest Tea and an expert on using game theory to improve business strategy. In fascinating and engaging presentations, he helps audiences use these concepts to create new, effective solutions for their organizations. The author of six books, including best-selling Thinking Strategically and Co-opetition, he uses a diverse array of case studies about game theory to lead audiences to surprising revelations. With his sharp wit and warm sense of humor, he goes beyond the old rules of competition and cooperation to combine the advantages of both.

Ron Kaufman is an expert at building service cultures and the author of Uplifting Service! Kaufman explains the steps needed to engineer a service culture, while focusing on results and practical action. His extensive experience across industries are distilled into proven methodologies to help clients upgrade service performance and improve service culture.

Dan Gregory is a author, educator, and social commentator. He is the President and CEO of The Impossible Institute, an innovation and engagement organisation founded to make what’s not… possible. Dan’s specialization is human behavior – our motives, drives and belief systems, the things that make us buy, the things that make us buy in and the things that pull our strings.

Kaiser Kuo is director of international communications at Baidu, China’s largest search engine. Living in Beijing for more than 20 years and named to the “Influence 100,” he is an expert on Chinese current affairs, politics, and culture and has experience in PR, marketing, and communications in Chinese markets. His weekly podcast is the most subscribed China-related podcast in the English language, and he was previously a technology correspondent for Red Herring magazine and worked as director of digital strategy for Ogilvy & Mather.