Steve Robinson served as the Chief Marketing Officer of Chick-fil-A, the nation’s most profitable food chain, from 1981 to 2015. Responsible for overseeing all of the brand’s traditional marketing support, advertising, brand development innovation, menu innovation, and hospitality strategies, he was integrally involved in the company’s incredible growth trajectory. Robinson helped take the chicken chain from 184 stores and $100 million in annual revenue when he assumed his position, to more than 2,100 stores and $6.8 billion in annual sales upon his retirement. He is credited with identifying and rolling out the company’s “Eat Mor Chikin” branding and campaign, which is now recognized worldwide. He is also the author of the new book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, due out in Spring 2019. He offers insights on building brand loyalty, creating a unique brand culture that stands out in a crowded global marketplace, and why success and culture are often so tightly linked.

Sam Rapoport is the Senior Director of Diversity, Equity and Inclusion with the National Football League with over 19 seasons working in football. Rapoport has dedicated her career to creating innovative business models aimed at enfranchising marginalized populations in sport. With this focus, she has worked to shift and progress diversity hiring in football. Rapoport is also a retired quarterback who played in the women’s professional football league. Rapoport catalyzed a movement for women in sports by creating a new diversity platform for the NFL, that has since been replicated by other professional sports leagues. Through this effort, 190+ female coaching, scouting and operations candidates have been hired since its inception in 2017; a record number. Rapoport was recently named one of Sports Illustrated Most Powerful, Most Influential and Most Outstanding Women in Sports and was included in The Athletic’s NFL 40-under 40. She was also awarded the NFL Commissioner’s Award selected by Commissioner Roger Goodell, Fortune 40 Under 40, Outsports’ Hero of the Year, and was recently named one of People Magazine’s 25 Women Changing the World.

Jeff Kreisler is a best-selling author and financial columnist whose prized insights on the intersection of behavioral science and money have been featured by TEDx, MSNBC, CNN, SiriusXM, and more. Jeff’s research on how human behavior drives spending and saving habits, economic ebbs and flows, and the future of our markets led to his best-selling book Dollars and Sense: How We Misthink Money and How to Spend Smarter. The work was named a “Best Book of the Year” by Business Insider, Audible, Huffington Post, and The Washington Post. It was also named the “#1 Book Every FinTech Professional Should Read in 2018” by the global fintech company Strands. Jeff is currently the Head of Behavioral Science at JP Morgan Chase, where he is leading financial decision-making thought leadership and innovation efforts.

Warm and engaging, Deborah Rosado Shaw shares her climb from the tough inner-city to becoming an advisor to Fortune 100 CEOs while discussing diversity, marketing, entrepreneurship, and business strategy. She encourages others to dream big and offers advice on personal empowerment.

As a best-selling author, business change agent and marketing expert, Jeffrey Hayzlett led the turnaround of one of the most iconic brands in the world as the Chief Marketing Officer of Kodak with some of the most innovative approaches to marketing. Mr. Hayzlett is the author of the best-selling book “The Mirror Test”, named to Inc. Magazine’s 2010 Best Business Books list, and speaks frequently around the world on business growth, communications, and marketing.