---What is it that pushes us to perform at our best? Which people on our teams thrive in high-stress/high-stakes environments and which are always cool, and calm under pressure? Why does this matter and how can you use it to drive peak performance? After 3 years of interviewing more than 200 people including professional athletes, military officers, poker players, and psychologists, Rafi Kohan offer insights into the psychology of gamesmanship and how mental stress can be used to drive performance and behavior. This work, which culminated into the lively and hilarious read Trash Talk, The Only Book About Destroying Your Rivals That Isn’t Total Garbage, offers anecdotes from some of the world’s top competitors and the mind games that push them to outperform their opponents.

Colin Coggins and Garrett Brown are agents of change who are known for their surprising and entertaining approaches to purpose-driven leadership and igniting culture shifts that reposition organizations to scale growth and make a profound impact in their teams, and with their customers. At the foundation of Colin and Garrett’s philosophy is the idea that the most successful leaders and teams are the ones who are able to evolve transactional encounters into transformational experiences where connections are made, solutions are created, and value is felt. After decades of collective experience as sales professionals, leaders, and executives, Colin and Garrett’s paths crossed at enterprise software company Bitium, where they played key roles in growing the business from relative obscurity to a prominent acquisition by Google. They now serve as adjunct professors of entrepreneurship at the University of Southern California’s Marshall School of Business, where they teach the hugely popular, first-of-its-kind class, “Sales Mindset for Entrepreneurs.”

With a master-level understanding of what it takes to survive and thrive in the workplace and how organizations can create more equitable spaces for all, Carice Anderson is a workplace development and success engineer who empowers individuals to strategically navigate their careers and advises some of the world’s top companies on aligning their talent strategies to their business objectives. As a director in leadership and manager development for a leading, multinational asset management firm, her work sits at the intersection of talent and leadership development, workplace evolution, and diversity, equity, and inclusion — helping individuals, teams, and organizations unlock the potential within and consistently perform at the highest levels.

Bran Ferren is a designer and technologist working in entertainment, product development, engineering, architecture, and the sciences. He is former president of research and development, and creative technology for Walt Disney. Once known for entertaining millions by creating special effects for Hollywood, theme parks and Broadway, Applied Minds co-founder Bran Ferren now solves impossible tech challenges with previously unimaginable inventions. He has been named one of the “100 Most Creative People in Business” by Fast Company.

Regarded as the “CEO-Maker,” “DEI Professor,” and the “Cubicle to Corner Office Empress,” Dethra Giles is a workplace and career optimizer who advises organizations and individuals on how to chart their unique paths to success. She is a four-time TEDx speaker who has been named a “Top 100 HR Influencer” by Engagedly, and was selected by HR Gazette’s “HRchat” podcast as one of the “Top 22 Most Influential Figures in HR.” With clients including Kaiser Permanente, the Centers for Disease Control (CDC), The Army Corp of Engineers, Louis Vuitton Moët Hennessy, the National Basketball Association (NBA), and the Salvation Army, Giles shares a unique blend of advanced education and industry experience that has been described as “university-tested and industry-approved,” and can be implemented by organizations of any size, and across industries.

Blake Morgan was called "The Queen of Customer Experience" by Meta.She's the author of two books on customer experience. Most recently, her bestselling book, The Customer Of The Future (HarperCollins), was identified by Business Insider as one of the "top 20 books executives are reading to deal with COVID-19." She was called a "top 40 global female keynote speaker" by Real Leaders Magazine. In addition to being a sought-after speaker and bestselling author, Morgan is the host of "The Modern Customer Podcast,"

A school teacher turned actor, musician, two-time national poetry slam champion, entrepreneur, and award-winning poetic voice, any given day may now find Sekou keynoting at a leadership conference, helping a Fortune 500 company with brand messaging, or even performing pieces for Barack Obama in Oprah’s backyard. Sekou is the creator of Poetic Voice, a new, cutting-edge speaking category that seamlessly fuses inspirational speaking with spoken word poetry to make messages more moving and memorable. For over 15 years, Sekou Andrews has been helping the world’s largest organizations deliver relevant information with riveting inspiration through an innovative, unconventional category of speaking called “Poetic Voice.”

Alex Hunter is a branding expert, angel investor and company incubator, as well as the former head of online marketing for virgin group. He is also the creator and host of Attaché, a new style of online travel show, aimed at showing business travellers all they need to know in a very short film before visiting a city on company business. Alex is a highly regarded public speaker, appearing all over the world at major industry events such as ad:tech, Future of Web Apps (London, Las Vegas, Dublin, and Miami) and Thinking Digital. Other clients include Cisco, Deloitte, Procter & Gamble, O2, CapitalOne and the BBC.

Laila Ali is a world-class athlete, fitness & nutrition expert, TV host, cooking enthusiast, founder of the Laila Ali Lifestyle Brand and mother of two. The daughter of late beloved global icon and humanitarian, Muhammad Ali, she is a four-time undefeated boxing world champion, whose stellar record includes 24 wins (21 of which were "knockouts") and zero losses. Laila is heralded as the most successful female in the history of women’s boxing.

Deepa Purushothaman (per-shot-a-man) is a corporate truth teller and inclusion visionary who, throughout her illustrious career, challenged and redefined the status quo of leadership, success, and power on her incredible journey of breaking glass ceilings and advancing the workplace for all people. For more than two decades, Deepa held various high-level executive leadership roles at Deloitte, eventually becoming the first Indian American woman and one of the youngest people ever to make partner at the internationally renowned global services firm, and breaking new ground for subsequent generations to follow in her footsteps.

Robert Richman is a culture strategist and was the co-creator of Zappos Insights, an innovative program focused on educating companies on the secrets behind Zappos’ amazing employee culture. Robert built Zappos Insights from a small website to a thriving multi-million dollar business teaching over 25,000 students per year. Through his work, Robert has been helpful for improving the employee culture at hundreds of companies. As one of the world’s authorities on employee culture and customer experience, Robert is a sought-after keynote speaker at conferences around the world and has been hired to teach culture in person at companies like Google, Toyota, and Eli Lilly.

Kien Vuu MD (Doctor V) is a human and organizational longevity and performance expert and a doctor who’s found a better way. By achieving the Thrive State, Doctor V has not only reversed his own chronic diseases, but has achieved peak mental, physical, and emotional performance, and has biologically aged backwards. Doctor V combines enthusiasm, energy, and entertainment to his keynotes and workshops. The Thrive State is an energy - a lifeforce - that activates the biology of human potential, and can be cultivated and harnessed in any individual or organization through a simple actionable framework. His mission is to empower people and organizations to reclaim their health and serve with fulfillment, abundance, and purpose.